Adobe/DMA study identifies e-mail marketing challenges
An Adobe/Direct Marketing Association survey found that less than two-thirds of marketers are happy with their e-mail marketing…
Brands: You cannot win the Super Bowl
On Sunday, the Seattle Seahawks will battle the New England Patriots in one of the three major “super…
Tune builds upon app install tracking success
Mobile marketing provider Tune continues its success in streamline mobile ad tracking. The company helps app companies better…
Autopilot finds marketing automation adoption low
Autopilot, a marketing automation startup, released data that found malaise among marketers towards their current setup and that…
The Hub Podcast: Budgets and expectations
Keith O’Brien discusses the latest Marketo report, SAP’s marketing gap analysis tool and Twitter’s new functionality. Sign up…
Marketo study finds martech budgets may challenge investment needs
Marketo found that marketers expect they will need to invest significantly in technology in the next three to…
Twitter rolls out video, group DM functionality
Twitter has rolled out a number of new features, including group direct messaging and 30-second video capabilities. The…
SAP releases marketing gap analysis tool
SAP released a free marketing gap analysis tool in conjunction with Raab Associates. The tool, available at marketingtechgap.com,…
AOL altering sales team in response to rise in programmatic advertising
Recode’s Kara Swisher reported early this morning that AOL is reshuffling its ad team to better respond to…
Calendly eases the load of scheduling a meeting
As someone who harbors a healthy disdain for e-mail, nothing is more ire-inspiring than the back and forth…