Keith O'Brien
174 posts
Four ways marketing platforms can help brands avoid social media fails
As long as there is social media, there will be self-inflicted controversies from brands. Many years after it…
The Hub Podcast: SF Storm edition
Omar & Keith discuss the SF storm (aka #hellastorm) which caused them both to lose power, InPowered’s (not a…
The Hub Podcast: Black Friday, Meet Michael Lazerow and the demise of Sugarstring
Omar & Keith discuss Black Friday, the recent Meet the Marketer profile on Salesforce’s Michael Lazerow, Verizon’s failed…
6 reasons why marketing technology companies were thankful this year
As we return from the Thanksgiving break, the owners and employees at marketing technology companies have many reasons…
The decline of organic reach and the future of branded content
If it is truly the beginning of the end for organic reach on Facebook, it will have a…
The Hub Podcast: Marketers give thanks (for some things)
Omar & Keith discuss marketing technology’s impact on the holiday shopping season and go deep on what Facebook’s…
The Hub Podcast: Things to Complain About
Omar & Keith talk about Shingy’s revolutionary ideas, Facebook’s honesty about paid media and what Yahoo expects with…
The Hub Podcast: Dell does data, Oracle gets dinged and Facebook gets the Facebook treatment
The Hub Podcast touches upon the most important issues of the week. Omar and Keith talk about Dell’s…
The Hub Podcast: IBM’s Twitter Play, Weber Shandwick’s CMS and Tumblr’s Video Ad Strategy
The Hub Podcast touches upon the most important issues of the week. Omar and Keith talk IBM’s recently…
The Hub Podcast: Adobe Wins Forrester Accolades and Snapchat Snaps Into the Ad Game
The Hub Podcast touches upon the most important issues of the week. This week The Hub editor Omar…