Keith O'Brien
174 posts
Foursquare Unveils Predictive Analytics Platform
Foursquare continues to bulk up its enterprise offerings, unveiling a new way for retailers to better understand the…
DMN Agency Issue: Calls for Entries
DMN has followed the rapidly changing world of direct marketing agencies, and we are looking to do a…
Businesses Far Behind on Agile Marketing
The goal of the survey was to “understanding where the current state of marketing – specifically agile marketing…
Spotlight On: Hollywood Going Mobile on Snapchat
Mobile video remains a hot topic in marketing, as does Snapchat. The two are rarely linked in coverage,…
At eTail West, the Quest For Martech Continues
A couple years (give or take) into the marketing technology revolution and it’s still difficult for marketers to…
Uber User Defection Continues: Automated System to Deal With Requests
Uber’s social media-led crisis continues as many claim they are having trouble deleting their account in protest of…
Corporations Need to Find Their Voices
While given the name Muslim ban, the executive order is a temporary ban on immigration from seven countries…
Spotlight On: YouTube Metrics
With video commanding so much of marketers’ attention, it’s quite troubling that both Facebook and YouTube have disclosed…
Will Marketing Survive the Future?
Marketing has forever been the buzz in the consumer’s ear during the quiet moments. From newspapers: the time…
Dstillery’s Perlich Finds Skepticism Key for Any Data Scientist
Claudia Perlich grew up in East Germany and was 15 when the wall came down. Perlich, chief scientist…