Knotch’s Gansca Extols the Value of First-Party Data
“I’ve always been very passionate about the science side of things,” said Anda Gansca, the co-founder and CEO…
Winter Brings Data, Tough Decisions for Retailers
As the seasons turn, especially in the dead cold of winter, marketers need to make weather-based decisions that…
Advertisers Hard-Pressed to Solve Whitelisting Issue
The New York Times tackled the fake and controversial news and advertising issue recently, asking in a headline:…
LensCrafters Looks to 360 Video to Highlight Childhood Vision Problems
When Luxottica Group needed to demonstrate to parents the plight of children struggling to see, it turned to…
Snapchat Will Not Be Able to Hold the Center
Welcome to Contrarian Week, a celebration of opinions that contrast conventional wisdom. I am kicking things off by…
5 Ways Marketers Can Use Live 360 Degree Video
Live 360, a new iteration on its popular live streaming service that allows user to stream 360 degree…
The Omnichannel Dream Still Out of Reach
Keeping customer identity aligned across both digital and physical channels remains a challenge for 49% of marketers, according…
AccuWeather Forecast Positive Amidst Emerging Competition
At the center of the weather forecast and information world is AccuWeather, a 55-year-old brand that prioritizes its…
Experts Agree: Video Metrics Still A Work-in-Progress
The only positive thing in Facebook’s recent multiple restatements of its video metrics methodology is that most people…
Nominate a Breakthrough Woman for the DMN Hall of Femme
Every year, DMN identifies the best and brightest female talent in the marketing industry through our Hall of…