The DMA’s &Then Highlight Rapidly Changing Landscape
Industry conferences have their share of grizzled veterans and DMA is no exception. More than one conversation this…
Is it Time to Bury the Name ‘Direct Marketing’?
Fertilizer company Potash Corp. turned to its agency Gyro to help it sell more product to farmers. “Every…
Many Have Not Made Up Their Minds About Drone Delivery, USPS Says
The USPS’ recently released survey on drones found a significant percentage of consumers have not made up their…
A New Kind of Presidential Endorsement
We have reached the final stretch of Presidential campaign endorsements, and two recent ones have stood out. Usually…
Grubhub Takes Temperature of Its Customers’ Politics
In a simple, but brilliant maneuver, Grubhub (and Seamless) encouraged its audience to affix their political affiliation to…
Mobile Shortcodes Key to Presidential Communications
Both Donald Trump and Hillary Clinton encourage supporters at their events and visitors to their campaign sites to…
Your Final Presidential Debate Primer
If you’ve spent any time online today, you may have been overwhelmed by the takes. But we all…
Cruz Endorsement for Trump Less Important Than His Email Lists
In his campaign, Senator Ted Cruz fomented a strong, visceral opposition to fellow candidate and now-nominee Donald Trump.…
Autonomous Vehicles Will Change Everything
source: Uber Now that Uber has joined Google by placing autonomous cars on the road (in limited capacity) and others have…
Holiday Shoppers Don’t Care Who Wins Election
What if Donald Trump wins every state and declares martial law? What if Hillary Clinton wins Florida by…