AdBlock Plus Was Always Going to Build an Ads Marketplace
It’s easy enough to mock a company called AdBlock Plus that has now decided to offer ads, but…
Segmentation A Winning Strategy for Chicago Cubs
Credit: Chicago Cubs The Chicago Cubs are days away from clinching a spot in the playoffs and are…
Zeta’s Nimeroff Enjoys the Art and Science of Analytics
Jeffry Nimeroff, Chief Information Officer, Zeta Interactive Jeffry Nimeroff’s introduction to data occurred at Boston University, where he…
For Facebook, Curiosity Wins Out
Facebook has altered the look and feel of its trending topics, eliminating the human curators and the description…
Politico Gets the Details on Clinton’s Data Guru
Politico brings us the story about Hillary Clinton’s secret weapon: her data scientist Listed on LinkedIn still as…
Product Placements in the Age of Disappearing Content
Fast Company today tackled a significant issue that has been weighing on my mind. How will the FTC…
Companies: It’s Okay to Say No to Prospects
Not only does DMN report on and write about marketing technology, we are also pitched technologies for our…
Introducing DMNTech
In its storied history, DMN has long sought to stay apace of trends in marketing. From following the…
On J.W. Wescott, the Mail Boat
The New York Times took on the postal beat this weekend, writing about postal ship J.W. Westcott II, which…
Ad Blockers: The Neverending War?
I have had many conversations about ad blockers with people in the advertising industry and have often come…