How Does Mobile Marketing Fit In?
Like Pavlov’s dog, we are increasingly conditioned to respond to our various mobile device chimes and sounds. I…
Eight Things That Threaten Email Marketing
Email marketing is thriving, though it doesn’t mean there are not challenges out there. Below are the top…
P&G Eases Throttle on Targeted Facebook Advertising
P&G drilled too deep and now it is scaling back its targeted* Facebook ads. Facebook — and other…
Someone Tell Twitter That Its Moment for Moments Has Passed
Understatement of the year: It must be incredibly hard to be Twitter these days. Not only is everyone…
What Else Can NBC Sports Do But Tape Delay?
The seasons turn, the public criticizes NBC for broadcasting the Olympics on tape delay. As GV’s (aka Google…
Why Wal-Mart Needs Jet.com to Take On Amazon
Wal-Mart’s $3B purchase of Jet.com seems like a pretty good deal for a fledgling startup that prompted premature…
100-Day Dash: What Clinton and Trump Need to Do to Win
Clinton photo courtesy of Barbara Kinney for Hillary for America and Trump photo courtesy of Gage Skidmore This…
Sad: Trump’s Email Woes Continue
When we last checked in on the two major party nominees, the Clinton machine had its email operations…
Bots Not Yet Ready for Prime Time
In the latest marketing technology where hype outpaces adoption and practical applications, here’s the latest on bots. Microsoft…
360 Video Meets Display Advertising
VR and its more readily available cousin 360-degree video have come to display advertising. The New York Times…