MRC Accredits First Company for Invalid Traffic Detection
The Media Rating Council (MRC) accredited the first company for Sophisticated Invalid Traffic (SIVT) Detection function, which detects…
Chipotle Launches Loyalty Program, Attempts to Win Back Customers
Chipotle has announced a long-overdue customer loyalty program, months after significant food supply chain concerns and customer sicknesses have…
What We Can Learn From the Postmortem on #Brexit Social Media
If you spent any time on social media in the past 30 days, you have undoubtedly seen plenty…
Spotlight On: Live Streaming from the Capitol
Keith O’Brien discusses the ramifications from last night’s House Democrats live stream on gun violence. He discusses how…
Publisher Branded Content Studios Proliferate
Yahoo is using the spotlight of Cannes to highlight its new branded content studio, Storytellers. The program is…
Of Course There’s Now Emoji-Based Ad Targeting on Twitter
Sensing a shift in how people community online – and certainly on social media – Twitter announced that…
Today’s News: Kik’s Impressive Growth and Brands Coming to Virtual Assistants
MAUs be damned: Kik proposes new user engagement metrics for chat apps (TechCrunch) U.S. teen “super users” —…
The Digital Culture and Marketing Buzzwords We’ll Use in 2017
Since our 2016 Marketing Buzzwords feature was so well received, we thought we’d try to look into the future…
Snapchat Announces Partnerships, Analytics Upgrade
No matter how different the various social media networks may seem, their product rollouts tend to follow a…
App Downloads Hit A Wall (Except for Snapchat and Uber)
The top apps are all showing declining downloads Y-o-Y, except for Uber and Snapchat. New research by SensorTower…