Major Acquisitions by Acquia, Episerver, Terminus
Last week, the open source CMS and digital experience platform Acquia announced it would acquire the high profile AI-driven…
Drastic Changes to the Revenue Tech Stack
SiriusDecisions analysts, speaking at 2019 Technology Exchange, were visualizing nothing less than a re-architecting of the tech stack…
A Deep Dive Into Customer Centricity: Part Two
The second part of a two part conversation with Peter Fader, Frances and Pei-Yuan Chia professor of marketing at…
CabinetM Launches New Stack Map Features
CabinetM, the discovery and management platform focused exclusively on marketing tech, announced today the release of a suite…
BART Finds its Authentic Voice
Salesforce as CRM and Salesforce for marketing are familiar use cases, so it was refreshing at Dreamforce to…
How to Find and Keep RevOps Talent
If your business is going to switch to a RevOps model, you need a talented team, and preferably…
Dreamforce News: Customer 360 Truth on the Horizon
“This is our CDP, and it’s the first single source of truth for a marketer. It forms the…
Triggers for RevOps
There are two key factors driving the adoption of RevOps within B2B. One is improving CX, another is…
RevOps is Critical to Business Success
2018 to 2019 year-on-year growth in VP or director of Revenue Ops roles stands at 102 percent. “That…
Why NOAA Fisheries Chose Acquia for its Website Overhaul
Up until a couple years ago, National Oceanic and Atmospheric Administration Fisheries operated more than 20 separate websites…