Consumer Reports publisher looks for younger audience in blogs
In a push for younger readers, Consumers Union, publisher of Consumer Reports magazine and ConsumerReports.org, has acquired the…
WestJet to add frequent-flier program
WestJet Airlines, a Calgary-based flyer serving cities in Canada, the US and Mexico, will launch a frequent-flier program…
New owner pushes growth for Envy
Entrepreneur Shane Long has purchased Texas-based monthly Envy and taken on the CEO and publisher positions. Long replaces…
The “most impressive insert” award goes to…
The nice people over at Niche Media occasionally send me copies of Trump Magazine, even though I am…
Us Style sees setback
Citing poor economic conditions, Wenner Media has postponed its launch of Us Style, which DMNews first reported on…
Parade marches into 2009 with 71 new distributors
Sunday newspaper insert Parade has signed new partnerships with 71 newspapers in 2008, increasing its national circulation by…
In circulation: Are magazine ads a good buy?
A MediaPost article published last week bemoaned the fate of magazine ad sales, pointing out that media buyers…
Ever-evolving data
In the 1970s, the list industry was a hot place for young entrepreneurs with good ideas and marketing…
Get close for niche results
Big-name e-commerce sites, like Amazon.com, are often consumers’ first choice for online shopping. Even the health and wellness…
Publishers cross the digital divide
New technologies have seriously altered the publishing landscape, giving consumers more ways than ever to access their favorite…