Subway racks up points with athletes
Subway‘s health-conscious brand image may have been sparked by the well-known and commodified tale of Jared Fogle, a…
Reports: Apple to tighten app privacy rules
Apple will require application developers to obtain explicit permission from iPhone and iPad users before they can store…
How to get rid of those pesky customers
As a marketer, your ultimate goal is to drive away current customers and repel new prospects, right? No?…
MeritDirect launches social sharing tool for email marketing
MeritDirect launched mobile and social capabilities for third-party email campaigns, which it is first rolling out to client…
Targeting Video Series: Richard April, VP marketing, AG Salesworks
Richard April, VP of marketing at AG Salesworks, and Melissa Hoffmann, news editor at Direct Marketing News discuss…
USPS reports losses of $3.3 billion
The U.S. Postal Service (USPS) ended the first three months of its 2012 fiscal year with a net…
Give me cheese, and/or give me death
In the battle over your good health, New York City has already decided you’re a loser. You need…
Targeting Video Series: Michele Fitzpatrick, SVP, strategy and insight, The Agency Inside Harte-Hanks
Michele Fitzpatrick, SVP, strategy and insight, The Agency Inside Harte-Hanks, discusses consumer targeting with Direct Marketing News. Get…
Quad/Graphics acquires Williamson Printing Corporation
Printer Quad/Graphics announced on Feb. 1 it acquired Williamson Printing Corporation, a 128-year-old printer that specializes in short-…
Facebook files for $5 billion IPO
Facebook filed for a $5 billion initial public offering (IPO) just after 5 p.m. on Feb. 1. The…