Postal reform bill introduced in U.S. Senate
A postal reform bill was introduced in the U.S. Senate on Sept. 23, seeking to help the ailing…
Salesforce.com acquires Assistly, but stock falls after insider trading report
Salesforce.com on Sept. 21 acquired the cloud services company Assistly to expand the reach of its cloud computing…
Infogroup sues Gupta’s new firm over trade secrets
Infogroup has accused founder and former CEO and Chairman Vinod Gupta of stealing confidential company information and using…
Dames promoted to Harte-Hanks corporate VP
Harte-Hanks has promoted Brian Dames to corporate VP. He was previously managing director in charge of data services…
DMC panelist points to channel integration as key to campaign success
One would expect a panel comprised of Paull Young, director of digital at charity:water, and Stephen Geer, the…
‘Contagion’ billboard is literally viral
A movie about a deadly fast-spreading disease is nothing new, as fear of illness is a fairly universal…
Ad spending growth slows in second quarter: Kantar
US advertising expenditures increased by 3.2% to $71.5 billion in the first half of 2011, with Internet media…
Who cares what to wear? Most effective back-to-school ads focused on gadgets
Ten years ago, end-of-summer Sunday papers would be stuffed full of the stuff of horror for school-age kids:…
Prototype iPhone 5 ‘left in bar’ may be marketing strategy, not leak
Stop me if you heard this one before. An Apple employee walks into a bar… Said employee is…
Zipcar deal, QR codes illustrate evolution of campus marketing
Strolling across the quad of my college campus those many years ago, I was approached by a girl…