Facebook expected to file for IPO today
Facebook is widely expected to file a prospectus with the Securities and Exchange Commission (SEC) after the markets…
Teenage apparel retailers struggle to integrate across marketing channels
Abercrombie & Fitch Net sales of $1.1 billion 1,073 locations American Eagle Outfitters Net sales of $3 billion…
USPS to propose repeat mobile barcode promo
The U.S. Postal Service (USPS) is, for the second year, planning a summertime promotion for direct mailers that…
Q&A: Pete Gombert, CEO, Balihoo
Pete Gombert, CEO of the local marketing operations company Balihoo, discusses the need for digital and social marketing…
Wal-Mart merges marketing, merchandising
Wal-Mart Stores, which last week shook up several of its C-suite positions, is undergoing further reorganization that will…
Staples to open e-commerce innovation center
Staples will open an e-commerce innovation center in Massachusetts in May that will house teams “responsible for designing…
USPS offers commercial mailers a free ounce for promo inserts
In response to feedback from the mailing industry, businesses mailing automated or presort letters first-class can now mail…
Q&A: Steve Grant, head of strategy, Modea
Steve Grant, new head of strategy for the digital and creative agency Modea, discusses how this small agency…
Netflix CMO steps aside
Netflix CMO Leslie Kilgore has left her long-term role to be a non-executive director on the company’s board,…
Sam’s Club CEO resigns, Wal-Mart promotes four within C-suite
Sam’s Club president and CEO Brian Cornell will resign his position and be replaced by Rosalind Brewer, president…