Melissa Hoffmann
101 posts
USPS solvency saga continues
The embattled U.S. Postal Service (USPS) is continuing its struggle to stay in the black, but the five-month…
SOPA and PIPA: The Internet is still in danger
Until yesterday, there may have been some folks out there who thought SOPA and PIPA would make cute…
Kodak files for Chapter 11 bankruptcy
Eastman Kodak and its U.S.-based subsidiaries filed for Chapter 11 bankruptcy protection on Jan. 19, as the company…
Bernhart Associates: Increase in hiring planned for Q1 by direct, digital marketers
Fifty-two percent of direct and digital marketers will hire staff this quarter, up from just 40% in the…
Branding your baby
Although most people — famous or otherwise — can generally pull off the procreative process, it seems that…
Holiday sales increase, fall short of expectations
Total U.S. retail sales generated an estimated $400.6 billion in December, an increase of 6.5% compared with the…
Mobile marketing to ‘explode’ in 2012
Mobile marketing and mobile-related ad spending will grow significantly this year, predicted Bruce Biegel, managing director of the…
Draftfcb chief growth officer resigns
Draftfcb chief growth officer Nick Paul has resigned from the agency, said Draftfcb EVP and chief communications officer…
Time Inc. digital marketing exec leaves to join Arnold Worldwide
Angela Wei, executive director of digital marketing in Time Inc.‘s branded services group, will leave the company to…
Alliant, Lotame partner to enhance database offerings
Segmentation service provider Alliant Data has partnered with Lotame Solutions to integrate Alliant’s consumer database with Lotame’s data…