AKQA promotes insider to executive creative director
AKQA promoted insider Pierre Lipton to executive creative director, effective Jan. 9. He will report directly to AKQA…
Direct mailers no longer need to prepay postage
The U.S. Postal Service (USPS) has been granted permission by the Postal Regulatory Commission (PRC) to allow direct…
How to piss people off as an effective marketing tactic
Obesity affects 17% of all children in the United States, but until you see Georgia’s new anti-obesity campaign,…
Former PayPal president named Yahoo CEO
Yahoo has named former PayPal president Scott Thompson its CEO, effective Jan. 9, according to a company statement.…
Brookstone CEO leaves to become Sears Holdings’ EVP
Sears Holdings Corp. named Ron Boire EVP, chief merchandising officer and president of the Sears and Kmart business…
Innovation positions agencies on top
Direct Marketing News spoke with Nick Moore, chief creative officer and EVP of Wunderman, about the trends he…
Red Cross drives gift-giving
Client: American Red Cross Vendor: In-house Objective: Encourage meaningful gift-giving with a multichannel campaign. The American Red Cross…
Law firm Collins & Lacy seeks to build on statewide expansion with ‘marketing passion’
Company: Collins & Lacy Team size: 72 employees; 3 marketing department employees What’s new: “Marketing Passion” project South Carolina-based…
Direct-mail heavy nonprofits apply an integrated approach
Direct mail has long been the prime channel for nonprofit organizations looking to raise funds, but as charities…
Report: Telecommunications advances affecting Do Not Call Registry
The increased use of cell phones and Voice over Internet Protocol (VoIP) has changed the way the Do…