Melissa Hoffmann
101 posts
The New York Times accidentally spams eight million readers
An email appeal from The New York Times offering readers a special deal to not cancel their subscriptions…
These are the ads of our times
As the last sands of 2011 dribble through that great hourglass of life, it’s important to take stock…
Kaz launches an integrated campaign for new Vicks thermometer
Product manufacturer Kaz and agency Blue Chip Marketing Worldwide have partnered on a campaign to promote the new…
Holiday innovation mixes greetings, music and electricity
I’m a bit of a nerd, so when I heard SapientNitro was using big old Tesla coils to…
Draftfcb CCO out after 15 months
Draftfcb New York’s chief creative officer, Darren Moran, will vacate his post in the first quarter of 2012,…
TechnoServe taps Merkle unit for direct mail donations processing
TechnoServe, a nonprofit organization focused on using technology to help fight poverty in developing countries, tapped Merkle subsidiary…
UBM hires SMS for list management
UBM has tapped Specialists Marketing Services (SMS) to handle list management responsibilities for three of its technology divisions,…
Santa Claus goes multichannel, selects digital AOR
It ain’t easy being Santa Claus. I don’t know who he pissed off to get that gig, but…
USPS agrees to moratorium on post office closures
The U.S. Postal Service (USPS), in response to a request made by multiple U.S. senators, agreed to a…
Johnson and Johnson names new marketing chief
Johnson and Johnson will promote Michael Sneed to VP of global corporate affairs effective Jan. 1, the company…