Direct Marketing News wins three Media Industry Newsletter Awards
The Rotarian, the 100-year-old publication of the nonprofit Rotary International and The Rotary Foundation, swept the Media Industry…
Pitney Bowes’ revenue down
Pitney Bowes‘ third-quarter revenue declined 3% to $1.3 billion year-over-year, the company announced Nov. 1, attributing the loss…
Indian novelist takes viewers ?on Hong Kong virtual tour
The Offer: Award-winning Indian novelist Chetan Bhagat takes consumers on a virtual tour of his favorite Hong Kong…
Eaton drives workspace lift
The Offer: Power-management company Eaton Corp. sought to underscore its expertise in information technology through an integrated campaign…
Q&A: Jason Kulpa, CEO, Underground Elephant
Jason Kulpa, Underground Elephant‘s CEO, discusses why being invisible is a best practice and his agency’s survival in…
Glock uses silver anniversary as launch point ?for integrated marketing campaign
The Offer: Pistol manufacturer Glock launched ?a 25th anniversary promotion with a new website, as well as print…
Hacker Group specializes ?according to client needs
Company: Hacker Group Team size: ?200? What’s new?: Focus on client growth through mobile advertising Hacker Group hires…
Dodge sports ‘golden ticket’ strategy in scavenger hunt
The Offer: The Chrysler Group launched a promotion in support of the 2012 Dodge Journey that offers consumers…
‘Generation Y’ audience gains ?insider travel tips from MTV
The Offer: Australia’s Design Royale and MTV Travel Co. launched a campaign promising to give young adults “unheard…
Thanks a lot, Mom: Emotional attachment predicts buying behavior?
You may think you’re a terrifically unique individual, but I’ll bet that if you drive a Honda and…