Melissa Hoffmann
101 posts
Valassis revenue down, CPG shrinkage cited
Valassis‘ third-quarter revenue declined 7.7% to $572.4 million year on year, the company reported Oct. 26. The marketing…
Urbana Creative launches digital marketing firm with Latin American focus
Miami-based Urbana Creative Group launched digital marketing firm Interaktiva to focus specifically on branding for clients targeting or…
IAB, MMA issue mobile marketing guidelines
The Interactive Advertising Bureau (IAB) and Mobile Marketing Association (MMA) this week issued new guidelines that seek, respectively,…
How the glitch stole Christmas (and may do so again)
As the holiday season approaches, every marketer’s dreams are filled with gumdrops and lollipops… and visions of a…
EBay revenue, expenses grow in Q3
EBay‘s third-quarter revenue increased 32% to $3 billion versus 2010, the company reported. It also reported Q3 net…
The ‘Gap of Japan’ opens NYC flagship
The timing couldn’t be more ironic. Last night, I attended the launch party for Uniqlo’s Fifth Avenue location…
Haymarket VP honored by National Trade Circulation Foundation
John Crewe, Haymarket Media’s VP of audience development, has been named this year’s winner of the Angelo R.…
Thank you, Steve: Late Apple founder opened the digital door for marketing
The death of Apple founder and tech pioneer Steve Jobs on Oct. 5 triggered an avalanche of online…
Datonics partners with TRAFFIQ in data sharing plan
Online data firm Datonics has partnered with digital media workflow company TRAFFIQ to provide proprietary keyword and segment-based…
JCPenney hires Target CMO as its new president
Michael Francis, Target Corp.‘s CMO and EVP, has been hired by JCPenney to become the company’s new president,…