Technology recasts agency role, say Advertising Week panelists
The pace of change in the marketing world, especially the emergence of new technologies, has made agencies more…
T.G.I. Friday’s urges Facebook fans to buy beers for friends
The Offer: T.G.I Friday’s, in a partnership with digital cash and incentive company CashStar, allows users to send…
Billboard shows Coca-Cola’s commitment to environment
The Offer: Commuters get a breath of fresh air as they walk past this “living” billboard, which advertises…
Sharpie puts fans’ creativity at center of ?back-to-school campaign
The Offer: Sharpie combined a redesign of its website and packaging — as well as a launch of…
Q&A: Steve Kerho, SVP of analytics, media ?and marketing optimization, Organic
?Organic‘s SVP of analytics, media and marketing optimization Steve Kerho discusses best practices and challenges in marketing’s evolution.…
South African coin dealer ?pushes website overhaul
The Offer: For years, South Cape Coins relied on traditional direct marketing to advertise its rare collection. ?A…
FreePlay invades 7-Eleven TV
The Offer: FreePlay Labs developed a third-person-shooter game based on the popular graphic novel Cowboys & Aliens, which…
Ogilvy & Mather makes two high-level digital hires
Ogilvy & Mather, looking to expand the agency’s social media strategies into new markets and expand its mobile…
Lacoste augments reality in Grand Central Station’s Vanderbilt Hall
On every day it’s not inclement, or I’m not too tired, I make a point of hopping off…
Better than sex? eBay launches new campaign aimed at mobile shoppers
When you want it, you want it. And these days, you can get it while on a bench…