Ad Budgets Continue the Shift to Digital
Companies are now allocating just as much of their ad budgets to digital and mobile advertising as they do television…
Nestlé Purina Taps Into Behavioral Data to Create Personal Experiences
Pet lovers today take a more inclusive approach with household pets, treating their animals as part of the…
Lowe’s Drills Into the Fast-Growing Wearables Market
The wearables market, according to CCS Insight, is expected to triple in size by 2019. Analysts from the…
Why the Pendulum Is Swinging Back to Outbound Marketing
Without question, there’s a continuing push across B2B industries to align the goals and strategies of marketing and…
Clarifying the Vague Rules of User-Generated Content
Statistics show that user-generated content (UGC) works because readers trust recommendations from the people who they know. In fact, a 2015…
Twitter to Honor Those Who Master Direct Marketing Skills
In Twitter’s latest move to gain advertisers, the Silicon Valley giant has announced its new annual Twitter Awards.…
Citi Hits the Right Note With Fans Through Experiential Marketing
For marketers at Citi, standing out from the competition is fundamental to company success. In fact, Jennifer Breithaupt,…
Job Postings and Salaries for SEO Are on the Decline
Job postings and salaries for inbound marketing—specifically SEO—are on the decline, according to “The 2016 Inbound Marketing Jobs…
The Differences Between Branded Content and Native Advertising
Despite the ever-increasing popularity of content marketing, there’s lingering uncertainty about the distinction between branded content and native advertising. “These terms…