How to Get Millennials to Part With Their Precious Dollars
By most estimations, the oldest millennial is just 35 years old. Millennials are a young generation of consumers…
Email Marketing Gets a Major Boost From LinkedIn Data
The topic of finance can be a sticky one. In fact, marketers for Cetera Financial Group say that…
Getting the Download on a New Strategy
It’s about 1:30 p.m. on a cool, cloudy Wednesday afternoon as the Uber that I booked drives me…
A Few Lessons for Back-to-School Marketing Campaigns
Back-to-school season remains the second largest retail season after only the holiday season. In fact, a recent report…
It’s Not Digital Marketing; It’s Just Marketing
I find it interesting how some marketers still make the distinction between digital and other types of marketing.…
General Electric Experiments With Emoji Marketing
General Electric, no doubt, is a company that’s all about innovation. But GE’s engineers and lab scientists aren’t…
Belvedere Vodka Mixes Digital Strategy Into Its Marketing
The wine and spirits market is a crowded one. But marketers for Belvedere Vodka say that they wanted…
General Mills Discovers Shoppers’ True Demands— From Social Media
One of the best ways to get to know a person is to have a genuine conversation. And…
Why Marketers Should Keep Sending Emails
Now that we’re about midway through the year, it’s a good time for marketers to get a…
It’s Back to School Already—At Least for Marketers
Although we’re not that far along into the summer break, marketers already are feverishly planning their back-to-school campaigns.…