The Good, the Bad, and the (Not So) Ugly of Social Media
So last Friday I talked about how to convert those casual social media follows into fervent brand promoters…
Convert Casual Social Media Followers Into Brand Advocates
Despite being difficult to measure, the growing impact of social media on brands is undeniable. In fact, analysts…
The New Frontier of Mobile Marketing
These days there’s a continuing debate about how to grab people’s attention on social media. Inspiring quotes and…
How to Market Across Multiple Devices
These days, there really isn’t just one path to purchase. The reason for that is simple: digital devices.…
How to Win on Social Media
Emotions are like electricity: You can’t see them, but you know they’re there. Why? Because you can feel…
A Little Digital Marketing Goes a Long Way
Shopping for furniture isn’t what it used to be. Today shoppers generally go through several tiers of online…
The Biggest Marketing Opportunities in 2015
More than ever, marketing budgets and priorities continue to become more digital. That seems to be the main…
Humana Prescribes Its Customers Healthy Email Content
For decades the debate around health insurance has been a hot one. But marketers for health insurance giant…
Which Content Works Best for You? [Quiz]
You know that content is king. But figuring out which content is the most appealing to your audience…
The Print Catalog Heard ‘Round the (Social Media) World
Marketers for chic furniture brand Z Gallerie say that more than anything they want to stand out from…