Quirky Marketing Trends That Work
I like things that are weird. You know—whimsical artwork, off-the-wall décor, underground music, peculiar restaurants. To me, idiosyncrasies make…
Marketing on #ThrowbackThursday
Everyone loves a good throwback. ‘90s music, awkward teenage photos, or perhaps some retro ‘60s style—vintage is a…
The Email Paradox
As great of a tool as it is, email can leave even the best marketers in a catch-22.…
Whirlpool Taps Into People-Powered Marketing
When most of us think of a brand like Whirlpool, chores come to mind. You think of cooking…
Marketing Strategy for the 2015 Customer
Any good player or coach knows that to win you need a game plan—a solid strategy. And the…
A Bit of Insight Into Customer Analytics
If there’s one thing that I’ve learned about relationships, it’s this: You have to spend time getting to…
Forget B2B or B2C—It’s About C2B
We’ve all heard it before. Embrace the four P’s of marketing—product, price, place, promotion. And live by the…
How to Give Email That Personal Touch
Little can make as much of an impact on customers’ minds, emotions, and decisions as a personal touch.…
Marketing’s All About Change, Connections, and Engagement in 2015
2015 is all about change. And those who don’t change and grow will simply be left behind. “A…
Snickers Satisfies Viewers’ Hunger for Content
Few things seem more personal than a blog; and few messages are as impactful as those in video.…