Finally, Put Social Media Metrics to Use
These days there’s certainly no shortage of data—or metrics for that matter. In fact, if you’re not careful,…
Marketing Leadership in the Digital Age
What’s the difference between traditional leadership and digital leadership? “Digital leaders are made—not born,” said Harvard professor, author,…
Western Union Transfers Customer Passion to Brand Affinity
The most successful marketers are the ones who change along with their customers. “The idea of convenience has…
The Internet of Things—or Is It the Analytics of Things?
There are more than 10 billion devices today in the vast, interconnected network known as the Internet of…
Marketing Hall of Femme 2015: It’s All About Purpose
For a person’s life to have true impact, it has to have purpose. American Red Cross CMO Peggy…
BMO Harris Bank Cashes In on Social and Mobile Games
Getting customers to consider switching banks is, well, hard. Admiration, positive sentiment, and trust don’t come easy with…
SmartyPants Vitamins Delivers Nutritious Content
Concern about personal health is on the rise. And it’s this global, health-consciousness trend that’s fueling a growing…
The Rise of Emojis in Marketing
Sometimes there’s a major shift happening around you, and you don’t even know it. I feel that’s happening…
The Periodic Table of Social Media
If you’ve been following Direct Marketing News in the past year, you know that we think of marketing…
Helzberg Diamonds Proposes an Opportunity to Engage Social Media Fans
Personal connections build strong relationships. In fact, marketers for Helzberg Diamonds are connecting with their customers through one…