It’s Not Marketing, It’s a Movement
This week I have to point out another great marketing campaign. No. An excellent marketing campaign. This campaign…
Marketing—It’s A-Changin’
“The times; they are a-changin’.” Those famous words are from the title track of renowned singer Bob Dylan’s…
Email Marketing Versus Social Media
Most every marketer wants to know how to get the most out of his resources. And today there…
Marketing Isn’t About Hype—It’s About Help
Even with today’s deluge of new tools and robust data, most marketers will agree that forever-increasing digital noise,…
The New Rules of Modern Marketing
There seems to be just one constant in today’s modern marketing landscape: change. “It’s a different world; it’s…
Petco Aims to Be Top Dog
Household pets are simply part of the family today. In fact, Americans own more pets now than…
Facebook’s New Changes Might Shake Up Things for Marketers
F8, Facebook’s premiere conference for developers, didn’t just pique the interest of techies last week in San Francisco.…
It’s a Woman’s (Marketing) World
Tapping into the buying power of the female consumer can prove to be profitable—but not particularly easy. Recently,…
The Beauty of Marketing Is in the Eye of the Customer
Shopping in a store can be a fun experience. So often customers are immersed in beautiful lighting, surrounded…
Attention Metrics: The Future of Measurement in Marketing
There’s no doubt: Marketers are constantly looking for metrics that matter. For many, however, page views, link clicks,…