PetRelocation Uses Content Marketing to Drive Sales
Nowadays, pets are simply part of the family. So when there’s a major move or upcoming vacation, families…
BCBG Masters the ABCs of Effective (and Profitable) Email Marketing
International fashion powerhouse BCBGMaxAzria is perhaps best known for its sophisticated, flirty style and über-sleek dresses. In fact,…
Email Marketers Make a Big Impact With Big Data
Most marketers today understand the potential—and power—of email. In fact, EmailExpert.org reports that for every $1 spent on…
Weaving the Customer’s Story Into Your Brand Narrative
So often, I like to highlight a particularly creative campaign that I feel can be a paradigm for…
Ace Hardware’s Brand Promise Is Its Strongest Marketing Tool
Keeping a promise shows integrity. That’s true in personal relationships, and it’s equally true for the relationships…
Turn a #Hashtag Into a Brand
If you’ve been following my work during the past year, you may have noticed that I like to…
How to Tell Stories That Drive Action
Everyone loves a good story. In fact, it’s the promise of great storytelling that draws us to see…
U-Haul Moves In on Social Media Conversations
Moving can be a frustrating experience. In fact, anyone who’s ever moved knows that it can be downright…
Marketing From the Inside Out
Music is all about feelings—gut feelings. Think about it. Musicians create melodies and write lyrics to convey their…
How to Activate Your Inactive Email Subscribers
No matter how engaging, relevant, or valuable an email campaign is, every list has inactive subscribers—i.e., users who…