Lilly Pulitzer Uses Bold Prints to Stand Out on Social Media
Apparently, print is the way to a digital native’s heart. That’s what marketers at Lilly Pulitzer say they’ve…
How to Make Big Data Work for You
Big Data. It’s a perennial—and oft-overused—term in marketing. The reason for that is simple: Data is everywhere. And…
The Best (and Worst) Words to Use in an Email Subject Line
Marketers need to be black and white about the value of an email message. And there’s no better…
11 Marketing Campaigns That Will Inspire You
At one point or another, most marketers have asked themselves this question: How can I make my campaign…
American Express Gets Credit for Diversity Marketing
Marketers at American Express say they realize the importance of having a diverse customer base. After all, a…
Verizon Rewards Its Loyal Customers
For most brands, loyal customers are the be-all and end-all. But marketers at telecommunications giant Verizon say…
The Datafication of Marketing
Every person is encoded with his own personal blueprint; scientists call it deoxyribonucleic acid, or DNA. DNA holds…
Video Marketing Is More Than Pretty Pictures
“Video is the most powerful way to drive marketing strategies.” That unequivocal statement came from Paul Casinelli, director…
Connect With Your Audience Through Content Marketing
For marketers today, a solid content strategy is mandatory. Content that reverberates among consumers and across channels can…
The 5 Biggest Changes in Social Media
2015 will be a year of major change for marketers—especially those focused on social media. Much of what…