Restaurant Marketers Serve Up Social Media
The holiday season is as much about food as it is about loved ones and gifts—for some, maybe…
Marketing Lessons to Carry into 2015
The New Year is as much about the past as it is about the future. So often,…
Advice for the Young Marketer in 2015
There are a lot of things that I wish I knew when I was younger. In particular, I…
Loyalty Marketing Is Showmars’ Secret Ingredient
In the restaurant business loyal customers are the be-all and end-all; in fact, it’s those devoted patrons who…
What Customers Love (and Hate) About Marketing Emails
Email continues to reign supreme as the method that shoppers prefer to receive messages from marketers. That’s according…
Habitat for Humanity Builds Homes and Hope with Big Data
Volunteers and donators are the lifeblood of nearly every nonprofit organization. Workers at Habitat for Humanity, however, say…
The B2B Marketing Rules of Social Media
For marketers, data culled from social media can solve several problems. Social data can inform marketers about their…
The Evolution from Digital…to Print?
The idea that traditional print marketing is going the way of the milkman is taking a serious beating…
Dear CFO: An Open Letter About the CMO-CFO Relationship
If you had the chance to voice your concerns as a marketer to your finance team, perhaps…
Email Personalization in 2015
This coming year email marketing messages will be even more personal. Experts say the reason for that is simple:…