2014 Caples Awards – Irving Wunderman Award Winner: David Lubars
David Lubars, who heads up the entire creative staff at one of the world’s most renowned ad agencies,…
2014 Caples Awards – Courageous Client: Flush to Paradise
A bold campaign for toilet-cleaning products from chemical company Henkel has left the faces of women shoppers, well,…
The Era of Socialcasting
Bottom line: Television is no longer a platform used solely to broadcast a message. Marketers today need to…
Influence: The Key to an Effective Marketing Strategy
You know the saying: It’s not what you know, it’s who you know. That old maxim so often…
The #Hashtag Pocket Guide
Most everyone has seen them by now: hashtags. Today hashtags go beyond the boundaries of social media and…
Yes, Marketers Should Play Politics
Election Day is tomorrow. Historically, midterm elections have a much smaller voter turnout. Only about 40% of those…
DMA2014: Insight, Strategy, and Innovation
Each day marketers are challenged to provide customers with better, more seamless experiences and superior products and…
Magic Johnson Dominates the Marketing Game
With myriad events, town hall meetings, and information sessions at DMA2014 came a wealth of knowledge this…
The Science of Social Strategy
With all of the constant chatter around social media, it can be challenging for marketers to sift out…
Customer Identity in the Digital Age
How people identify themselves varies greatly from person to person. Some people define themselves by their physical traits,…