Unique, In-Person Experiences Translate Into Social Media Success
For some movie-goers, the film itself is only one piece of a bigger experience. Executives at Alamo Drafthouse…
Marketing to the Millennial Mind-Set
“Age is just a number.” It’s a popular mantra that often refers to love relationships. It’s also a…
Two Types of Email That Produce Marketing Wins
Many marketers believe that there’s a timing sweet spot for emailing consumers. But Spencer Kollas disagrees. “There’s no perfect time…
At the NFL and Moët Hennessy, Collaboration Leads to Insight and Impact
Fostering collaboration and pushing for collective change take effort and planning. Both are worth it because they lead…
Teleflora Delivers Personal Shopping Experiences Through Email
Floral services company Teleflora is in the business of sending personal messages. “A lot of people shop with us because…
Goldfish Rides the Wave of Excitement for #SB50 Snacking
The cost of a 30-second advertisement during coveted Super Bowl airtime prices out most companies from running network…
The Dispute Continues Over Email Privacy Rules
Email is a core communication tool for consumers and, of course, the companies that want to influence and…
Cultural Nuances Make Content Personal
Today moving money is about much more than simply transferring funds. “Western Union doesn’t send telegrams anymore. We…
Omnichannel Marketing Innovation: American Eagle Outfitters
Marketers for clothing retailer American Eagle Outfitters recognize that shoppers today are multidimensional, transient, and always-on. “We know…
Social Marketing Innovation: Volvo
Traditionally, the 30-second ad spot during the Super Bowl has been the gilded standard for advertisers. But marketers…