The LA Kings Reign Supreme in Hockey—and Marketing
The fervent connection that sports teams have with their fans is simply unmatched. That’s especially true when…
What (Truly) Matters to Millennials
For marketers, millennials are a moving target. Millennial shoppers are constantly on the go and forever adopting new…
A 2014 Snapshot of Social Media Marketing
Most marketers today place high value on social media. In fact, the 2014 Social Media Marketing Report from…
Engagement: The Secret Ingredient to a Tasty Marketing Campaign
When people decide to engage in a project or activity—whether it’s an innovative idea, an enthralling ballgame, or…
The Perils (and Positives) of Vanity Metrics
The Merriam-Webster dictionary defines vanity as “something that is vain, empty, or valueless.” For marketers, vanity can downright…
How to Craft Engaging Emails
Each day an average customer is exposed to more than 2,900 media messages, but will pay attention to…
Unemployment Rate Ticks Down, Opportunity for Marketers Ticks Up
This month has started on a positive economic note with the nation’s unemployment rate ticking down to 5.9%…
Engagement: The True Currency
Despite rumors to the contrary, marketers are constantly attempting to measure success. They want to know their return…
Analytics vs. Instincts
Creating an impactful marketing campaign can be a tricky balancing act. On one side, there’s analytics. Consumers…
Julia Smith, Epsilon: DMN 2014 40 Under 40 Award winner
Julia Smith VP, Technology, Epsilon Winning ways: Today technology is at the fore of most every marketing campaign.…