Get Ready, New iPhones Change the Game for Marketers
It’s official. As of last Tuesday’s big Apple reveal of the iPhone 6, iPhone 6 Plus, and the…
Emails That Reach (and Resonate in) the Inbox
Consider this age-old question: If a tree falls in the forest and no one is around to hear…
Marketers Get Creative on Instagram
I’ve recently started to explore Instagram, the über popular photo-sharing platform bought by Facebook in 2012 for an…
Marketers Set Their Sights on (Real) Ad Views
Marketers aim to create display ads, craft videos, and produce other digital media so that the best possible…
The Big Bang Theory Meets Big Data
Although some aspects of marketing will always remain instinctive, each day the field evolves into more an exact…
12 Big Data Facts for Marketers in 2014
The Library of Alexandria in ancient Egypt was one of the largest and most significant libraries of the…
How to Create an Omnichannel Campaign
Omnichannel isn’t just another buzzword among marketers today; it’s becoming an increasing necessity. Customers nowadays are multitasking on…
Blogs (from Brands) That Rock
Stat: Companies that blog more than 15 times per month get 5X more traffic. Did that get your…
The (Marketer’s) TV Guide
Television is woven into the fabric of American culture. And public broadcasting has a special place with its…
The Devil’s in the Detail: Crafting the Email Subject Line
Details are important. And email marketers know just how important tiny details are each time they attempt to…