Opening Your Mind (and Campaigns) to Open Data
Marketers, too often, are dealing with some derivative of a data dilemma: an overwhelming amount of data, not…
The Hidden Costs of Dirty Data
Things can get downright messy when marketers have too much dirty data in their customer records. Dirty data—i.e.…
Turning Big Data into Major Insight
Knowing which data to collect, analyze, and take action on doesn’t have to be elusive for marketers. The…
5 Types of Content That Work for Marketers
For marketers today a solid content strategy is mandatory. Content that reverberates among consumers and across channels can…
Redefining the High-Value Customer
Traditionally, marketers have identified big spenders as their best customers. But that’s changing—quickly. Indeed, today’s profile of a…
The Do-Good Marketer
Traditionally, the ultimate goal of marketing has been to create campaigns that convince consumers to buy products—both over…
Social Media Is a Slam Dunk for the Indiana Pacers
For the most dedicated NBA fans, basketball is no game. Without a doubt, the unbridled passion and fanfare…
2014: The Year of Transition for Marketers
Every aspect of marketing needs to be rethought. That’s the strong—perhaps jarring—sentiment from James Gross, cofounder of marketing…
Red Roof Inn Turns Weather Woes Into Major Sales
Much of the conversation among marketers today focuses on Big Data. More specifically, how marketers can pare it…
15 Digital Facts Every Marketer Should Know
In 2014 digital is at the heart of everything for brand marketers and their campaigns—from email and…