Five Ways to Get Customers to Share Data
Without question, personal details about customers are crucial for marketing success and brand growth. But gaining access…
Spontaneous Strategy: The Art of Viral Content
Viral content has the reputation for being a spontaneous, unplanned form of content marketing that gains its own…
The Great Value Exchange
Some are calling it the great exchange: Increasingly, consumers are willing to give up their privacy for valuable…
The Neo-Age of Mobile
Mobile marketing is changing—fast. For most consumers, mobile’s on-the-go use has rapidly evolved into an everyday, at-home necessity.…
How to Win Back Inactive Email Subscribers
No matter how engaging, relevant, or valuable an email campaign is every list has inactive subscribers—i.e., users who…
World Cup Social Campaigns Score Big
The 2014 FIFA World Cup is officially underway, and that means potentially big business for brands aligned with…
Personalization Makes for Effective Mobile Messages
The opportunity for mobile marketing is exploding in 2014. Analysts predict worldwide mobile subscribers will reach an estimated…
MINI Customers Drive Its Marketing
Ah, that exhilarating feeling when you first get behind the wheel of a new car: indulgence, excitement, even…
Why Email Marketing Remains So Effective
Except while on the job, I rarely use email to communicate. If I want to share fun pictures…
Back to the Future: Marketing in 2025
Each day technology becomes less visible in our psyches and more like electricity; we depend on and benefit…