How to Kick Off a World Cup Social Campaign
The 2014 FIFA World Cup will kick off June 12 in Brazil with 32 teams competing for the…
3 Essential Email Metrics
Today’s email metrics must provide deeper insights than open and clickthrough rates—which can be helpful to measure engagement, but often…
Q&A: Building a Frictionless Customer Experience
With a constant focus on customer relationships, sentiment, and behavior, Sony marketers continuously work to create positive customer…
The Friends and Family (Marketing) Plan
Sony uses messages rooted in personal relationships, influence, and a sort of peer pressure to encourage prospects to…
The Marketers’ Big Data Playbook
To be a winner in the Big Data game, you need a strategy—an unbeatable strategy. However, the constant…
The Creep Line
There’s a constant push for marketers to provide customers with even more personalized, relevant, valuable experiences with brands.…
Email Subscribers: The Marketer’s Most Loyal Customers
Customer loyalty is all about attracting the right consumers, with the right message, and then of course keeping…
A Snapshot of the 21st Century Marketer
Nowadays, evolution is the name of the marketing game. But marketers don’t need to look back 50, 20,…
Trust: The Way to a Customer’s Heart (and Data)
Trust often can lead to deep-seated brand loyalty. Distrust of a brand, however, can leave marketers out in…
The Secret Ingredient for a Successful Email Campaign
I always enjoy experiencing real-life examples of how clever marketers can influence everyday purchasing decisions. Recently, my family’s…