Domino’s Bites Into Multichannel Marketing
Few fans are more hyped and committed than sports enthusiasts. And few foods are more connected to game…
The Periodic Table of Content Marketing
I think most marketers can agree that the industry is part creative, part technical, and certainly part mathematical…
Personalization Proves to be a Golden Marketing Strategy
Predictive analytics coupled with personalization is proving to be a winning formula for online retailers. A new survey…
Metrics That Measure Up
Not all marketing metrics are created equal. So knowing which metrics will reveal the most accurate marketing campaign performance…
Pulling the Trigger on Email Marketing
With marketers’ growing ability to predict customer likes and dislikes, event-triggered emails are increasingly tailored, relevant—and most important,…
The “Alternative” Customer Experience
Personal, genuine connections can help marketers craft the most intimate and positive customer experiences. Marketers at Alternative Apparel…
Voting on the Right Marketing Metrics
It’s all or nothing in politics. You either win an election or you don’t. It was those high…
How to Get a 360-Degree View of an Email Subscriber
Emails without intel don’t do much good for marketers who want to craft relevant campaigns. About 40% of…
Six Big Data Dos and Don’ts
The idea of Big Data carries great promise for marketers. If leveraged effectively, Big Data can be a…
4 Ways to Make 140 Characters Count
Bigger isn’t always better, especially when marketers are trying to craft succinct Twitter bios that connect with potential…