1-800-GOT-JUNK? Cleans Up Its Email Marketing
Customer loyalty—or lack thereof—can give marketers insight into how consumers truly see their products or services. When strong,…
The Age of the Customer Intensifies
To succeed in today’s competitive marketing landscape, brands must be customer obsessed. No longer can they simply choose…
Get in on the Twitter Chats
Twitter, no doubt, has evolved into a sort of town square— where its more than 645 million users…
Four Millennial Marketing Myths
There’s a major demographic shift happening in the United States—one that marketers can’t afford to ignore: The millennial…
The Top Four Data Trends in 2014
2014 is overflowing with data and analytics trends. If applied correctly these strategies can help marketers be more…
The Payoff of Website Personalization
Not so long ago some marketers considered personalization as simple as populating the name field in a mass…
Gen. Colin Powell: Big Dreams, Big Goals, and Big Data
Big Data. It’s a driving force that continues to shape marketing campaigns and business models in virtually every…
Six Metrics that Matter for Modern Marketers
Creating modern strategies that are aligned with current culture can help marketers tap into the present-day wants, needs,…
When Webinars Meet Social
Webinars and social media each remain effective marketing tools that drive engagement and generate leads. Combining the two,…
The 2014 Marketing Hall of Femme: Insight, Strategy, and Innovation
Without a doubt, outstanding leadership encourages passion and drive in the field of marketing. Direct Marketing News honored…