News Byte: Ensighten Aquires TagMan and Expands Global Footprint
Ensighten announced today its acquisition of rival TagMan, a tag management and attribution company whose tools are designed…
Let the (Email) Games Begin
Few things are more engaging than an enthralling game—a sports match, a lotto draw, a computer puzzle; you…
News Byte: Agencies’ Move Towards Social Grabs the Interest of Marketers
Social marketing budgets will double during the next five years, according to digital asset management software WebDAM. So…
News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool
MediaCrossing announced the company has partnered with youth market database company ASL Marketing to create a tool designed…
Five Ways to Develop a Successful Marketing App
The launch of innovative technology continues this week at SXSW in Austin. This ongoing explosion of new tech…
Austin American-Statesman Mobilizes to Move Beyond Print
This week a number of marketers aimed to bolster and possibly even transform their brands with the premier…
News Byte: ServiceSource Announces Scout Link Integration with Marketo
ServiceSource today announced integration of the company’s platform Scout Link with Marketo LaunchPoint. The integration is intended to…
Four Strategies for Lead Generation
Stimulating and capturing interest of a customer is paramount to lead generation. As chief marketers, Deborah Holland and…
The Modern Age of Coupon Marketing
For some, the word “coupon” evokes thoughts of Sunday newspapers stuffed with promotion-laden inserts. But a new report…
The Best and Worst Companies for Customer Experience
Bottom line, marketers know great customer experiences are good for business, and the 2014 Temkin Experience Ratings report…