Five Ways to Get Big Data Moving Faster
Big Data continues to challenge marketers. Large and diverse sets of information can leave them confused, with little…
And the Winner Is…the Customer
The biggest night in Hollywood, Oscar Night, is not a winner for only the stars, but also for…
Text-Messaging Apps Help Marketers Expand Their Reach
Direct marketers continue to pursue relationships with customers through mobile phones—and for good reason. A recent Gartner report…
Guest Blogging or SPAM?
Guest blogging is a powerful tool for marketers. The potential benefits are endless: enhanced credibility, bolstered company reputation,…
Enter the Chief Marketing Technologist
Marketing and technology have become intertwined. With the advent of thousands of software applications and services made specifically…
If at First You Don’t Succeed, Market, Market, Market Again
Cart abandonment emails. They’re becoming a standard among marketers in retail and ecommerce. My guess is that if…
Even for Mobile, Retail’s Priorities Are Location, Location, Location
Location is paramount to the success of any growing retail business. In fact, an increasing number of marketers…
A Picture Sparks 54,000 Shares
Getting the word out about a product is always challenging. But photo sharing may be one answer to…