Most Innovative Marketing Tech to Watch: Forensiq
More and more is powered by technology today—even fraud. That’s why Forensiq uses fire to fight fire—or, in…
Ricola Taps Into Genuine Customer Stories to Boost Sales
Ricola has a long and rich brand story that began in 1930. But one marketer for the Swiss cough…
Will Content Replace Advertising?
For marketers, all bets are off. It’s time to think differently about customer engagement or risk crapping out.…
It’s Time to Put an End to Marketers’ Bad Habits
Too often bad habits are the hardest patterns to change. But when marketers engage in bad marketing habits they can…
5 Roles Making Waves in Direct Marketing
The evolution of direct marketing over the past several years has led to an emergence of new roles and new…
Two Tremendous Revenue Opportunities for Email Marketers
Marketers are constantly recalibrating their email strategies to improve their effectiveness. And the final quarter of 2015 was…
The Best Results Aren’t Always the Hard Numbers
Under pressure to prove the ROI of their initiatives, most marketers today prefer to measure success in numerical…
GE’s Audacious Approach to Content Marketing
A brand’s content should fill a customer need; it should also have a distinct business purpose with a…
Decode the Competitive Advantage Concealed in Big Data
The idea of big data continues to carry great promise. Marketers can use insights gleaned from it to…
Email Marketing Isn’t as Personal as It Could Be
The majority of marketers plan to step up their email budgets in 2016. They have the opportunity to…