Wearable Tech = Vital Data
I finally took the plunge this year. I bought a Fitbit. And not just any Fitbit—the Surge. From…
Swarovski’s Word-of-Mouth Strategy Sparkles
The benefits of combining word of mouth and digital interactions are crystal clear to marketers at Swarovski—especially when…
Managing Customer Data in 2016
Data is the cornerstone of an effective marketing strategy. Marketers can use it to help find new customers,…
Cart Abandonment Emails May Have Hit a Plateau
A new report shows that in 2015 the number of top retailers that use shopping cart abandonment (SCA)…
Auntie Anne’s Bakes Up Successful Engagement Campaigns
A boost in awareness and engagement are often the first steps toward a major lift in sales. But…
How to (Finally) Win at Marketing in 2016
Andy Markowitz, general manager of performance marketing labs at GE, is responsible for the company’s global digital strategy.…
5 Must-Haves to Revamp Your 2016 Email Strategy
The New Year is all about new beginnings. And often that means taking a fresh look at how…
The New Wave of Engagement Campaigns
The most effective marketing today isn’t just about reaching large audiences or even effectively targeting niches with clever…
Take a Deeper Dive Into Data
Making the most out of data means pulling the right insights and then using that info to figure…
Marketing to Generation General
Too often researchers, historians, journalists, and, yes, marketers make broad generalizations about entire groups of people. Don’t get…