The New Normal in Email Marketing
2015 for email marketers has been about going beyond the basics. What are the basics? Basic email strategies…
Take Your (Marketing) Vitamins
Lately I’ve been watching what I eat. I’ve been under the weather, and I realize how important a…
Marketing Buzzwords for 2016
With the New Year comes a new batch of buzzwords. Below is a short lexicon of four of…
The 5 S’s of Email Marketing
This week, I want to get back to the basics. I feel with a slew of technology, algorithms,…
Mobile Continues to Drive Email Clicks
There’s a major connection between the growth in interactions on mobile devices and email marketing messages. That’s according…
How to Cash In on Social Media
Some marketers may be tempted to dismiss social media since it drives a much smaller share of online…
The Truth About Holiday Marketing
The holiday season keeps creeping up earlier and earlier. And shoppers are learning to expect deals sooner and…
Are Millennials Really That Hard to Win Over?
Loyalty is hard to earn. The good news, however, is that it’s even harder to break. That’s why…
Define Your Brand, or Else
Last Thursday, my coworker and I needed to catch a cab in New York. The problem was that…
L’Oréal Paris Predicts Engagement Metrics of the Future
Customer engagement is a metric that’s valuable but varies from industry to industry and brand to brand. At…