The True Story Behind Customer Data
“Every customer touchpoint can create data,” said Adam Gitlin, head of data at Annalect, during a spirited conversation…
Top Lessons From Advertising Week
(Mary Gail Pezzimenti: The Huffington Post, Vincent Geraghty: Leo Burnett, Rowley Samuel: Energy BBDO) The lessons from Advertising Week are…
Where’s the Digital Diversity?
One of the pervasive themes at Advertising Week this year has been the need for marketers to focus…
The Merger of Ad Tech & Mar Tech
Marketers and advertisers have two crucial goals in common: Both want to drive revenue and each group works…
Data Is Top Dog in Personalization
Tender moments and personal touches are important to most everyone, especially pet lovers. And marketers for pet insurance…
Consumers Make the Best Marketers
Few things are more fun than creating something that can be shared with the world. It’s one of…
2015 40Under40 Winner: Danielle Avalone
Danielle Avalone, VP, Account Services, Lanmark360 Inc. Avalone has spent the past 10 years learning what it takes…
2015 40Under40 Winner: Cristina Bozas
Cristina Bozas, Creative Chief Officer, Pólvora Advertising Bozas insists that digital has changed the way she approaches marketing.…
2015 40Under40 Winner: Kirsten Bjork-Jones
Kirsten Bjork-Jones, Director, Global Marketing Communications, Edmund Optics Bjork-Jones says her career is guided by two simple actions:…
2015 40Under40 Winner: Adam Bravo
Adam Bravo, Executive Director of Loyalty Marketing, MGM Resorts International When it comes to a winning strategy, Bravo…