2015 40Under40 Winner: Kirsten Bjork-Jones
Kirsten Bjork-Jones, Director, Global Marketing Communications, Edmund Optics Bjork-Jones says her career is guided by two simple actions:…
2015 40Under40 Winner: Dan Barcus
Dan Barcus, Executive Director of Acquisition Marketing, Comcast Change is something that has defined the life of Barcus,…
Live From Direct Marketing News: It’s the 40 Under 40 Awards
Tonight will be a seminal moment for one group of young marketers. This evening, Direct Marketing News will…
Is Geolocation Smart Marketing or Customer Stalking?
Shoppers expect more personal experiences from the companies they interact with, and some analysts say one of the…
Marketers Aim to Take a Bite Out of Apple Ad Blocking
In marketing, we’re always talking about disruption. That’s so often a good thing because the idea is that…
Marketers Get a Mixed Report Card for the Back-to-School Season
Did you know that the best shopping day during this year’s back-to-school season was July 18? That’s according…
What Works (and What Doesn’t) in Email Marketing
No one likes to be disappointed, especially today’s consumers whose expectations are higher than ever. In fact, a…
Marketing to the New American Mainstream
It’s interesting combing through the notes from readers that I get in my inbox as a journalist, especially…
PetSmart Barks Up the Right (Marketing) Tree
Marketers at PetSmart say they’ve realized that the way to a man’s heart is through his dog. That’s…
Dr. Pepper Makes Social Engagement Pop
Merriam-Webster dictionary defines influence as “the power to change or affect someone or something.” After all, power…