Email Plus Social Equals Engagement
One plus one will always equal two. Today, there’s another calculation that’s just as certain: email plus…
How to Choose the Right Social Platform for Your Business
I‘m the first one to tell you about social media and how much of a great marketing tool…
Marketers Use National Dog Day to Connect With Animal Lovers
Brand marketers aimed to be top dog during yesterday’s much-celebrated, unofficial holiday: National Dog Day. Wily strategists moved…
New Records in Email Marketing
2015 is a year of records for email marketers. For the first time, more than a quarter of…
Purina ONE Makes Out Like a Fat Cat With Live Streaming
There’s a new frontier of mobile marketing: live streaming. Most social media users have at least heard of…
A Blast From the Past
Everyone has favorites. In my neighborhood, I have a favorite little organic burger place named 25 Burgers; it…
There’s an App for That
How important are app downloads to a marketing strategy? Apparently, they can be crucial, according to Aykut Karaalioglu,…
The Key to Creating Effective Emails
Most all email marketers ask themselves this one question: How do I keep my messages out of the…
The Email Marketing Sweet Spot
No matter the size of a business, every company has one major goal: “Businesses want to make sure…
Marketers Are Communicators, So Act Like It
Recently, I had a chance to speak to a group of B2B journalists at an annual conference for…