The Elusive Generation Z: How To Reach People Coming Of Age
When you think of Gen Z, what comes to mind? iPhones, Snapchat, and Instagram? You might not be…
Survey: CMOs Charging Ahead With Digital Spending
Despite all the talk of boundless possibility for automation, the majority of CMOs still believe that online sales…
Meet The Berlin Startup Trying To Fix All Of Programmatic’s Problems
In my short time covering the martech space, one thing has quickly become clear: Marketing exists in theory…
Gay Dating App Scruff Pulls All Programmatic Ads
Programmatic or problematic? That is the question. The answer will differ based on a company’s particular needs and…
Home Depot’s Tech Strategy: If It Ain’t Broke, Don’t Fix it
In the last 10 years of marketing tech disruption and innovation, Home Depot has been a fascinating brand…
In-Housing and Programmatic: Finding The Right Operating Model
The concept of in-housing is a polarizing one. Traditional operating models are changing, but the rush to bring…
The Wednesday Stack: All Hail Email
Adobe Campaign, the cross-channel campaign management solution within the Adobe Experience Cloud, just got some brand-new capabilities: A…
Adobe Adds Addressable TV Capability Powered By LiveRamp
Addressable TV is coming to Adobe, the company announced on July 31, following a partnership with LiveRamp that…
Survey: Marketing Mix Modeling Leads to Budget Confidence
Nielsen recently surveyed nearly 200 marketing budget decision-makers at large B2C companies in the U.S. The intention was…
Marketing in the Marketplace: Cars.com Adds Chatbot on Facebook
The Facebook Marketplace might soon be able to give Amazon and eBay a run for their money. That…