Facebook is partnering with Stripe to power its “buy” button
Both Facebook and Twitter will be powering their e-commerce initiative through partnerships with payments startup Stripe. Re/code reported…
31 predictions on the future of B2B marketing
Lee Odden of Marketing Profs has curated a collection of insights from B2B marketing experts and put them…
Tech marketing budgets will increase, but CMOs are being replaced more quickly
IDC is the bearer of both good and bad news for marketers in its latest study on marketing…
Hootsuite raises $60 million in funding, acquires “social telephone” company Zeetl
Social media management platform Hootsuite announced today that it had raised $60 million in funding, allowing it to…
Oracle Marketing Cloud partners with Box to help marketers collaborate on content
The marketing cloud meets the storage cloud as Oracle’s Eloqua now offers a new integration with file storage…
Despite popularity of ad retargeting, advertisers still remain suspicious of practice
Ad retargeting may be one of the most effective technologies for turning ad viewers into ad clickers, but…
How Twitter’s in-house team makes brands spend money on real-time marketing
It might seem like all the clever, topical messages from brands on Twitter during big, national events are…
Millennial Media expands its programmatic mobile ad offerings by acquiring Nexage
Millennial Media took a big step towards its goal of becoming the world’s largest independent mobile ad exchange…
With Kiip’s Rewarded Video, there’s finally a non-annoying way to show video ads on mobile
Mobile rewards platform Kiip believes it’s cracked the code on making non-annoying mobile video ads with its new…