Monetate study: Everyone’s on mobile, but no one’s spending money on it
Everyday, we’re hearing more and more about how customers are abandoning other devices to spend most of their…
What does a brand advocate look like? (Hint: not what you’d expect)
Marketing automation platform StrongView recently conducted a Brand Loyalty Survey to identify the characteristics of a loyal brand…
Digital agency R/GA openly ridicules Guy Kawasaki’s social media tips
Former Apple and Google brand evangelist Guy Kawasaki has plenty of people looking to him for tips on…
Holiday season forecast: Brands are planning to spend big on social
With nearly 1.5 billion people on Facebook and Twitter, it’s no surprise that brands will be using social…
Salesforce’s new Journey Builder for Apps lets brands automate consumer experiences on mobile
Salesforce is introducing a version of its ExactTarget Journey Builder tool exclusively for managing customer journeys and experiences…
Global ad giants pick sides in the marketing cloud war as Omnicom partners with Salesforce
The marketing cloud wars are spilling over into the agency world as global advertising giants Publicis and Omnicom…
Infographic: The social media marketer’s guide to bid types for Facebook ads
Infographic via Nanigans: (Click on image to enlarge)
For retailers, restaurants and autos, measuring click-through rates on mobile ads is pretty useless
Click-through rates have long been the standard measurement for the performance of display ads, but when it comes…
Pinterest hints at full fledged advertising platform roll-out in October
Pinterest recently made a few cryptic announcements that are setting the stage for its full-fledged advertising platform for…
YouTube adds real-time analytics for video channel owners
It took a while but YouTube has an answer for the recent video analytics challenge from Facebook. Just…