Infographic: How many marketing predictions for 2014 came true?
Infographic via Offerpop: (Click to enlarge)
Here’s a quick and easy guide to all the PR software you need to know about
With all the focus on software for marketers, it’s worth noting that a small subset of that category…
Heineken exec says Facebook video ads are performing just as well as YouTube
In a recent interview with Adweek, Ron Amram, senior media director of marketing of Heineken USA said Facebook is…
Yahoo will overtake Twitter next year to become the third highest mobile advertiser
Marissa Mayer’s received plenty of criticism as Yahoo’s CEO, but her mobile strategy can’t be faulted. Yahoo is…
You can now personalize your web content for specific visitors using AddThis audience targeting
Content engagement platform AddThis is releasing a new tool for content marketers to create personalized web experiences for…
Facebook adds new creative and targeting options for app install ads
In an effort to ramp up its ad revenues over the holidays, Facebook adding new features to its…
Half your digital ads are never seen, says Google
For a company that generates almost allk its revenue through digital advertising, Google has a surprisingly frank admission.…
Act-On integrates with Vidyard to track the video viewing activities of leads
Marketing automation platform Act-On Software is giving its users a way to turn their branded video into leads.…