Dynamic Signal announces integration with Adobe Marketing Cloud for tracking brand advocates
Brand advocacy platform Dynamic Signal now offers an integration with Adobe Digital Marketing Cloud that allows users to track…
Did Lysol exploit an epidemic by buying the top Google search result for “Ebola”
Yesterday, VICE reported that a link to Lysol’s website was the top result for a Google search of…
Infographic: How to calculate the ROI of a landing page using Google analytics
Infographic via Formstack.
Here are the most reviewed marketing automation platforms on TrustRadius
Crowdsourced software reviews site TrustRadius recently put out a report taking a look at the top marketing platforms…
Infographic: The 5 laws of content marketing
Infographic via NewsCred. (Click image to enlarge)
IBM partners with Twitter to provide social analytics to enterprise customers
IBM just upped it s social media analytics game by announcing a data partnership with Twitter. The partnership…
Could Tumblr’s new video ads make it Yahoo’s advertising ace-in-the-hole?
While everyone’s been focusing on the Instagrams, Pinterests and Snapchats of the world, it’s Tumblr that has quietly…
Infographic: 12 data-backed tips for increasing conversions through Twitter
Infographic via HubSpot.
Publicis acquires multi-channel data and programmatic ad platform RUN
Global advertising giant Publicis announced today that it is acquiring RUN, a data management platform that enables multi-channel…
Forrester study: Most marketers still struggling to integrate data into cross-channel marketing
Marketers may have some very sophisticated tools available to them, but that doesn’t mean they’re being used effectively.…